Google’s UK search market share dips under 90%

Google’s market share for search in the UK has dipped under 90% for the first time in five years. During October Google captured 89.33% of searcher’s eyeballs, which still make it the UK’s dominant search player by a long shot. These latest figures came from Experian Hitwise a web traffic analysis firm.

In October Microsoft's Bing, Yahoo! and Ask search all enjoyed slight gains in their usage by the public. Most notable was Bing's increased popularity rising from 3.98% in September to 4.71% in October.

Windows 8 was only just released at the end of October and it is expected that it will bring a further uplift in figures for Bing in the coming months. Bing is the default search engine in Windows 8 and user inertia may get people to stick with it, if its search results are perceived as on a par with Google’s.

In closely related news Google has just implemented some tweaks to its search pages. US users are getting the new design first which offers users "a bit more breathing room, and more focus on the answers you're looking for" or to you and me; it just looks a bit different.

Source: Hexus

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