Samsung Electronics And Bang & Olufsen Unveil Serene

A cooperation between Bang & Olufsen and Samsung Electronics’ Mobile Business has resulted in a rather original mobile phone concept - Serene. According to the press release, the idea behind Serene was to create a mobile phone dedicated to one prime purpose: to enable comfortable and convenient communication. The novelty is minimalistic in design, and simple and straightforward in use.

Serene consists of two equal parts that are tied together by an aluminium hinge. The display and microphone are placed in the lower shell in a landscape orientation and the circular keyboard and loudspeaker is placed in the upper shell with a thumb operated wheel in the middle taking care of all primary operations. Accordingly, the colours, fonts, screen format and size have been specially selected with logical operation in mind. The phone has a relatively large, wide-format display. At the same time, restricting the number of features on the handset makes it possible to limit the number of menus, which in turn makes the experience of using Serene both logical and intuitive.

Serene comes with a triangular charger/docking station made in polished anodized aluminium with a cut-out for the phone. If the phone is placed in the docking station or the phone is used in a table mode it can be used as a minilaptop as the display can turn 180 degrees for convenient use in this position as well.

As a special feature for Bang & Olufsen customers, a special DECT docking station is available which enables Serene to synchronise its phonebook with the domestic cordless system of telephones from Bang & Olufsen.

Serene will be launched in Europe, Russia and Ukraine during the 4th quarter of this year. It will be distributed through Bang & Olufsen stores and in select high-end Samsung distribution partners. It will retail in Bang & Olufsen stores for approximately €1100 inclusive of a special Bang & Olufsen DECT accessory and in Samsung retailer partners for approximately €1000 without the DECT accessory.

Source: Bang & Olufsen

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