ATI to leave Asian markets to partners
According to messages from Taiwan, ATI Technologies decided to stop selling graphics cards under its brand (except for ALL-IN-WONDER and FIRE GL series) in Chinese and Taiwanese markets to provide more space for the partners Gigabyte Technology, CP Technology, etc.
ATI will continue to ship to European and North American markets, however it plans to coordinate the volumes with partners as well. By the year-end the total share of ATI products in the market will drop from 50% to 20-30%.
The partial withdrawal from the retail market won´t affect OEM contracts. Though in the future the company plans to "share" orders from large PC makers with its partners.
Source: The DigiTimes
Write a comment below. No registration needed!