Intel and Lego to promote Pentium 4 + HyperThreading
This interesting message came from London: Intel and Lego Interactive are planning to join efforts with Argonaut Games game developer and Electonics Arts game publisher to jointly promote Pentium 4 processors and HyperThreading, in particular. According to the plan, this unusual ad campaign will be based on the game from Electronic Arts & Lego on Lego Bionicle series and promoted by Intel & Lego. According to Intel, Argonaut Games plans to release the game closer to Fall 2003.
There’s still no info on the financial side of this project.
Source: Silicon Strategies
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