A modest box with a stylized picture of an IceQ cooler. Though I don't know how this cooler is related to the given card.
However, all components are arranged in plastic compartments, and the card itself is secured in its cell.
Gigabyte GV-R485-512H-B 512MB
The company has changed the box design a little, made it brighter and more attractive. The package contains a flexible foam box with a card inside, protecting it from transit damages. Other bundled components are stored in a separate compartment.
MSI R4850-72D512 512MB
A similar package. Only the box itself is a traditional MSI bag (with a handle).
PowerColor RADEON HD 4850 512MB
A vertical package. All components are arranged into cardboard compartments. The card is secured in its own compartment with foam plastic pads.