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TI Delivers First 720P HD Video Playback And 3D Graphics For Mobile Phones

At a press conference at 3GSM World Congress, Texas Instruments Incorporated demonstrated the industry's first application processor to playback 720p high-definition video for high-end mobile phones. The OMAP3430 solution is also the first application processor to integrate the newly-defined OpenGL ES 2.0 graphic standard, bringing "life-like" 3D graphics to the handset and creating a mobile gaming experience comparable to today's handheld gaming devices. In addition, TI introduced two new members of the scalable OMAP 3 processor family that will help handset manufacturers provide smartphones with robust multimedia functionality at a lower cost.

Building on the foundation created with the OMAP3430 processor, TI is introducing two new OMAP 3 solutions, adding the OMAP3410 and OMAP3420 processors. The OMAP 3 product family also remains fully software-compatible with the OMAP2430, simplifying the migration path for development of future handsets.

With support for up to 720p HD-video playback (1280x720 pixels), the OMAP3430 application processor gives consumers direct access to personal video content stored in high-definition formats. Users can transfer and view HD-video content on the mobile handset or connect the handset to a projector or large screen TV.

The OMAP3430 processor embeds Imagination Technologies' PowerVR SGX graphics core, making it the first applications processor to support Open GL ES 2.0 and OpenVG, providing superior graphics performance and advanced user interface capabilities. OpenVG provides hardware acceleration of 2D scalable vector graphics for creation of advanced, immersive user interfaces and flash-style animations. TI also is enabling sophisticated and dynamic images in the mobile gaming environment with "smart pixel" technology offered via OpenGL ES 2.0. This technology allows each pixel in an image to be programmed individually, giving game developers the power to create rich effects with cinematic realism.

The OMAP3430 processor embeds the ARM Cortex-A8 processor to deliver quick response times and the performance levels necessary to accommodate the growing complexity of mobile games, sustaining a fast-paced, graphics-intensive gaming experience in real-time.

OMAP3410 and OMAP3420 processors will sample by the end of 2007. OMAP3430 processor samples are available today, with the first handsets using the OMAP 3 platform expected to be in the market in early 2008.

Source: Texas Instruments Incorporated

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