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PMA2004: Lexar Media unveils new Flash media

Flash media manufacturers continue to bombard the public with new and new press releases. For today the leader is Lexar Media.

Its first announcement is about 8GB Professional CF media that provides 40x 6MB/s sequential write and is positioned for professional digital cameras. The new CF card supports Write Acceleration (WA) technology optimizing the microcode to reduce copy time and increase controller buffer up to 32 data sectors per instruction. For the yet undisclosed price the card will go on sale in May this year.

It seems like a tradition to announce 80x (12MB/s) solutions. Lexar was not an exception and announced such a card at PMA as well. The Professional CF 80x series includes 256MB, 512MB, 1GB, 2GB, and 4GB models. For sale these cards will go on in May 2004 for the estimated $100, $200, $400, $700, and $1500, respectively.

Next is the announcement of 1GB Secure Digital (SD) also designed for digital still and video cameras, PDAs, MP3 players, etc. According to the press release, 1GB SD will be enough for about 500 4-megapixel JPEG images, 16 MP3 CDs, or 4 hours of MPEG-4 video. For sale this product will go on in Spring for the estimated $500.

Besides, the company intrdoced 256MB and 512MB SD cards supporting 60x 9MB/s (sequential write). Both models will be available in retail in the Spring for $110 and $270, respectively.

Finally, Lexar unveiled the new Memory Stick series — Enhanced Memory Stick with doubled read performance. The series includes 64, 128, and 256 (128x2) MB models that, according to the press release, perform 4 times faster at reading than rival solutions. Besides the read performance, these products feature MagicGate copy protection technology. No availability dates are disclosed, but the prices are $40, $60, $100 for 64MB, 128MB and 256MB models, respectively.

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