At first sight, this is a regular reference cooler. But if you take a closer look, you'll see that it's a fan, not a turbine. So the plastic cover is just a decoration.

Under the cover is a centralized cooler with an oval heatpiped heatsink. It only cools down the core, memory chips are left unattended. The fan speed is low, so the cooler is generally quiet.

This is a complete basic bundle with all the adapters. Plus a bonus temporary tattoo.

This is a similar complete basic bundle. The HDMI-to-HDMI-mini adapter is a cable, so you can connect the graphics card to a HDMI receiver at once.

A thick cardboard box inside a jacket. The bundle is stowed into compartments, and the card itself is securely fixed to avoid transportation issues. They should've put some information on memory bus on the box as well to avoid confusion.

A similar jacket and an open-top box made of papier-mache. The card is securely fixed in its compartment.