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Brand 2002: Readers' Version of Digit-Life/iXBT.com

January 5, 2003



Many analysts predicted that the year of 2002 would be sluggish for the IT industry. Maybe, the last year was quite tough for many vendors in the financial aspect, but the computer market was replenished from time to time with new goods from different companies. The most aggressive ones gained respect and popularity with users. Some vendors impressed us with their volumes of products, the others launched new ultra-modern devices. However that may be, but not all manufacturers deserve the title of "Brand 2002". Like in the previous years, it was you, our dear readers, who helped us choose those worthy of this high title. And now we can demonstrate those companies which gained the most respect from our readers last year. 

You can take a look at the results of the poll here: 

Results of the Poll "Brand' 2002", Readers' Version of Digit-Life/iXBT.com

We do remember about the prizes we promised. We are glad to work for you even during the holidays, and the information of prize-winners will be published very soon. 
 

Brand' 2002: Readers' Version of Digit-Life/iXBT.com in nomination "Processors"




AMD which produces efficient and inexpensive Athlon and Duron processors was given over seven thousands votes which is 57.6% of the total number of the voters. This is certainly less than 70.6% AMD got last year, but it still allows this company to win in this nomination. 


Brand' 2002: Readers' Version of Digit-Life/iXBT.com in nomination "Mainboards"




ASUSTeK which offers high-performance and reliable mainboards won 34.2% votes (4097 voters), which is comparable to what it had in 2001 - 36.1%. 


Brand' 2002: Readers' Version of Digit-Life/iXBT.com in nomination "Video System"




The victory of ATI is not impressive. NVIDIA needs only 1 percent to push ATI off the throne. Nevertheless, 4732 persons (39.2%) voted for the Canadian company which manufactures the fastest production graphics chip. 


Brand' 2002: Readers' Version of Digit-Life/iXBT.com in nomination "Optical storage devices"




Undoubtedly, TEAC has the strongest position on the market of optical storage devices. The line of reliable and hgih-quality TEAC recorders is very popular with users. 5916 (52.2%) voters prove it. Note that popularity of TEAC is growing up. Last year the company got votes of only 43.3% of our readers. 


Brand' 2002: Readers' Version of Digit-Life/iXBT.com in nomination "DVD read/write devices"




Pioneer is one of influential companies in the sphere of DVD reading and recording. Inspite of all attempts of the DVD+RW alliance, the Pioneer's DVD-R/RW format enjoys wider popularity. 2235 of the polled readers (21.2%) have chosen exactly this company as the Brand' 2002. 


Brand' 2002: Readers' Version of Digit-Life/iXBT.com in nomination "CD-R/CD-RW Media"




The giant of the media market - Verbatim - always offered top-quality and up-to-date products. Almost 4500 readers (38.6%) gave their votes to this manufactururer. 


Brand' 2002: Readers' Version of Digit-Life/iXBT.com in nomination "Hard Drives"




The last "fish" series of the Seagate hard drives became very popular with our visitors. As a result, it has got 5311 votes which makes 44.3%. 


Brand' 2002: Readers' Version of Digit-Life/iXBT.com in nomination "PC Sound Subsystem"




Creative is an unconditional leader on the multimedia market. At least, 10,175 readers shares the same opinion; it makes 86.3% 


Brand' 2002: Readers' Version of Digit-Life/iXBT.com in nomination "PC Acoustic System"




SVEN is promoting its products very aggressively on the local market. At moderate prices, its solutions are always of superior quality. Exactly this combination lets this company get the title of the Brand' 2002. 39.9% of readers of iXBT.com do think the same. 


Brand' 2002: Readers' Version of Digit-Life/iXBT.com in nomination "Digital Photo Cameras"




Olympus is an experienced player in the sphere of both digital and traditional film photography. The line of Olympus' digital photo cameras is very wide and has something to offer both for professionals and novices. At the same time, the price policy of the company is very customer-friendly. In our poll this vendor got 3618 votes (33.8%) 


Brand' 2002: Readers' Version of Digit-Life/iXBT.com in nomination "Monitors"




This Korean giant needs no intrioduction. Samsung's monitors are popular thanks to their fine image quality and a moderate price. 4365 users consider that Samsung and Samtron are worth the title of Brand' 2002. 


Brand' 2002: Readers' Version of Digit-Life/iXBT.com in nomination "Jet Printers"




Despite a very tough competition on the jet printing market and the aggressive policy of such giants as Epson and Canon, HP is still a better candidate for this title according to 4927 voters, or 43.2%. 


Brand' 2002: Readers' Version of Digit-Life/iXBT.com in nomination "Laser Printers"




Leadersip of HP in the laser printing sphere is beyond controversy. The company has developed a great deal of solutions and possesses collossal experience in this area. 8520 (74.9%) voters are sure that the HP's printers were best in 2002. 


Brand' 2002: Readers' Version of Digit-Life/iXBT.com in nomination "Scanners"




HP takes a strong position on the market of scanning devices. 40% (4393 voters) marked HP as the company that deserved the title of Brand' 2002 most of all. 


Brand' 2002: Readers' Version of Digit-Life/iXBT.com in nomination "Mice"




Logitech that produces reliable, functional and stylish mice has won the recognition of 6087 users (51.7%). We are glad to entitle this company as Brand' 2002. 


Brand' 2002: Readers' Version of Digit-Life/iXBT.com in nomination "Keyboards"




The Logitech's keyboards are not less successful. Almost a third of our readers (28.5%) go with this producer. 


Brand' 2002: Readers' Version of Digit-Life/iXBT.com in nomination "Handheld Computers/PDA"




Handheld computers from Palm have a lot of advantages, including a wide range of prices and wide popularity on the market. That is why it's not a surprise that 45.2% (938 votes) marked Palm as the Brand of the last year. 


Brand' 2002: Readers' Version of Digit-Life/iXBT.com in nomination "Modems"




U.S.Robotics has won in this category as it  has got 40.1% votes of our readers, which is however less by 5% than in the last year. 


Brand' 2002: Readers' Version of Digit-Life/iXBT.com in nomination "Notebooks"




In spite of a very tough competition among Roverbook, ASUSTeK and Toshiba, the latter could raise its share from 18.7% of the last year to 27%. This is 2850 users who selected exactly this brand. 



  

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