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Lenovo Likely to Cancel IdeaPad Brand due to Internal Adjustments

Apple Rubbishes Rumours of iPhone for the Masses

Crucial Demos DDR4 Memory Modules, Plans to Ship in Late 2013

Lenovo Likely to Cancel IdeaPad Brand due to Internal Adjustments

As Lenovo will adjust its organization into two brand-based sub-groups, Lenovo and Think, in April 2013, sources from the upstream supply chain have revealed that the company plans to transfer its existing IdeaPad business into the new Lenovo sub-group in 12-18 months and will phase out the IdeaPad brand.

Before CES 2013 started, Lenovo had already announced plans to separate its brand business into two sub-groups in order to to simplify its brand strategy. The company also noted that no staff will be laid-off due to the reorganization.

Compal Electronics is currently the major supplier of Lenovo's IdeaPad notebooks, while Wistron is the major supplier of ThinkPad products. In the future, Lenovo plans to shift some ThinkPad orders to Compal.

Lenovo's Mobile Internet Digital Home business group (MIDH) will also be merged into the Lenovo subgroup with the business group's senior vice president Liu Jun taking charge of the new subgroup.

As for the Think subgroup, the company's senior vice president of Product Group Peter Hortensius will become the head of the newly formed brand business unit.

Source: DigiTimes

Apple Rubbishes Rumours of iPhone for the Masses

Apple has denied that it is considering increasing its market share and beating off competitors with a cheaper iPhone.

Rumours went around earlier this week that the fruity firm was getting a cheap mobile ready for market, but marketing chief Phil Schiller told a Chinese newspaper that Apple was doing no such thing.

"We are not like other companies, launching multiple products at once and hoping that one of them becomes popular with consumers," Schiller told the Shanghai Evening News.

Schiller's scathing comment was likely aimed at top competitor Samsung, which has an array of smartphones at different prices that have hoovered up a tidy slice of the mobile market. But Schiller said that market share wasn't the thing that most interested Apple, and the fruity firm wants to be the smartphone leader.

Source: Reghardware

Crucial Demos DDR4 Memory Modules, Plans to Ship in Late 2013

Crucial, a leading supplier of memory modules and NAND flash-based devices, introduced its first DDR4 SDRAM modules at CES 2013. The company intends to start shipments of DDR4 memory to interested parties in late 2013; though, it is hard to expect those shipments to be truly high-volume as the first systems that will use DDR4 are expected to hit the market in 2014.

Crucial's DDR4 memory modules are based on Micron's 4Gb x8 memory chips produced using 30nm technology. The new Crucial DDR4 DRAM modules are operating at 1.2V, which is 20% lower voltage than previous DDR3 technology. This week at the CES Crucial demonstrated prototypes of its enthusiast-oriented Ballistix DDR4 memory modules operating at effective 2133MHz clock-speed.

The company used a special testbed, which run Windows operating system, with unknown hardware inside to demonstrate the operation of its next-generation memory modules, an obvious indication that Intel's DDR4 test platforms are not yet ready for a public demo. In fact, the module was not even installed directly into a socket, but used some sort of an adapter so to plug in an oscilloscope to show the signals.

Eventually, Crucial’s portfolio of DDR4-based modules will include RDIMMs, LRDIMMs, SODIMMs and UDIMMs (standard and ECC). New DDR4 DRAM modules are expected to ship in late 2013.

Source: X-bit Labs

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