The cooler isn't fundamentally different from those used with the previous GTX solutions. A turbine drives air through a heatsink and ejects it out of enclosure. However, due to the extreme power consumption of GeForce GTX 480, the cooling system has been improved in the heatsink department. As you can see, the heatpipes only cool the core, while memory chips are taken care of by a plate under the cover.

They have probably run out of ideas on how to make a silent cooler powerful enough to deal with such a hot core. So have in mind that the cooler is very noisy. Even in the 2D mode it works at 44%. Compare this to the 20-25% of older graphics cards. The noise, however, becomes audible after 50%. So the idle mode feels like you're about to hear the noise. And you do in the 3D mode, when the cooler speeds up to 70-80% on average.

This cooler resembles the previous, but it has fewer and shorter heatpipes and a smaller heatsink. Noise is only audible at peak speeds and after the graphics card has been working for a long time. Thank lower clock rates and less consuming core for that.

Both bundles are the same, except for power splitters. There are also bonus discs with technology demos.

A thick cardboard box painted in Zotac's traditional colors, with a window showing the graphics card. Inside are polyurethane foam compartments for the card and accessories.

The box is the same. Note robot's glowing eyes. He's probably amazed by the prices.