Like any display this CEBIT is, first of all, a
shaw where the companies make every attempt to attract customers.
What a great number of tricks they use! For example, a stand demonstrating
solutions of internet site filtering displayed photos of nude girls
sometimes crossing them out with a red line. Well, the guys certainly
looked at the girls ignoring all lines. At the SunPoint's stand
several girls wearing not much advertised... er... don't remember
:). But these are extreme cases, and below you can take a look at
interesting advertisement solutions and decorations. Although the
number of visitors were less than usual, and the display lasted
one day longer it was a success.
Display or shaw?
A lot of companies showed their closeness to Hi-Tech by demonstrating racers
or just cards.
Sagem is proud of helping the medical service with motorcycles with
a buddy seat.
There were also cars-simulators. Most of all I liked the following one
where, sitting behind the wheel, you drive the car along a road displayed
on the screen in front; a road can be chosen to your liking, for example,
in Monaco. Take a look at the wheels - they are sensors.
Now a little on decoration of the stands. Thus, Sony made a wall of
photos of the visitors.
By the way, Sony found an interesting way to advertise its new notebook
with a built-in camera and supporting Bluetooth. There was a girl walking
with the notebook attached to a stick; she shot visitors and the photos
were then sent by e-mail from that notebook. She also gave a number with
which you then could get your photo at the Sony's site.
LG amazed us with a fancy composition made of phones on pedicels.
Inside this room it was possible to listen to an acoustic system; the
sound was really better than outside.
The subject of nature was very popular for decoration. Some stands used
water still and flowing, some brought bush of ferns.
[ Part 2
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