LG Unveils Stylish LG-KF510, Interactive LG KF600, Efficient LG-KF700

LG Electronics announced the European launch of its 2008 iF product design award winning LG KF600, a new mobile phone that is as feature-rich and easy to use as it is stylish, thanks to its unique InteractPad.

The InteractPad replaces physical navigation keys with context-specific virtual keys that change to fit the task at hand. This new interface comes in response to the need for a simple way to navigate through the multitudinous features on today's mobile phones.

The LG KF600's InteractPad and its virtual menu keys show the exact keys a user needs to complete the task at hand eliminating distractions. This is far more flexible than standard hardware keys and eliminates the need to memorize exactly which key performs what function. These virtual keys are also larger and better spaced than physical keys, improving accuracy.

The InteractPad is well-suited for controlling multimedia features like the LG KF600's digital audio player and camera. Because its controls are not tied to physical buttons, each of these functions has a custom interface that makes it incredibly intuitive to use.

To make it easier to use, the InteractPad is equipped with multi-sensorial feedback that provides users with audio, visual and tactile cues. When a virtual button is pressed it becomes larger and the phone vibrates just slightly and makes a clicking sound. This feedback is not only designed to make these virtual buttons seem more like real ones, it also makes the phone more comfortable to use and improves accuracy.

The LG KF600 includes eight dynamic graphic interface themes. These themes, many of which were inspired by the work of famed artist Keith Haring, affect all aspects of the LG KF600's interface including the InteractPad. When users choose a theme, all the layouts of each application will be reflected in menu, icons as well as wallpaper under the integrated theme.

The LG KF600's multimedia features include a 3-megapixel camera, MP3 player, video recorder, FM radio, Bluetooth and more. Basic specifications:

• Bands: EDGE 900/ 1800/ 1900;
• Size: 101.2mm (L) x 50.7mm (W) x 14.1mm (D);
• Main display: 320 x 240 pixels, 2.00", 262K color TFT;
• InteractPad display: 240 x 176 pixels, 1.5", 262K color TFT;
• Weight: 107g;
• Standard battery: Li-Ion 800 mAh;
• Standby Time, Max (hrs): 300 hrs;
• Talk Time (hrs): 3 hrs;
• Color choices: "pastel pink", "shiny pink", "wine red" and "titan".

The second novelty unveiled by LG Electronics at the 2008 Mobile World Congress in Barcelona is LG-KF510. It's a stylish, fashionable phone catering to users' demand for slimmer phones with unique design accents.

Just 10.9 mm thick, the LG-KF510 is an extremely slim slider phone. It combines a slim style with strength created by its metal frame and tempered glass. At the center of its design are metal gradation paint schemes available in "Stardust Dark Gray" or "Sunset Red".

This phone features tactile and visually interactive user interface that includes animation developed based on the LG's touch technology. According to the press release, users will especially appreciate the quality of the LG-KF510's multi-function camera and MP3 player.

The LG-KF510 will be available in major markets worldwide from March.

The third novelty is the LG-KF700, a new multimedia phone that combines three input methods to create a more intuitive user interface and provide instant access to features.

Claimed to be the world's first phone with three separate input methods, the LG-KF700 itegrates a 3-inch touchscreen, alpha-numeric keypad and Shortcut Dial. Each of these input methods is assigned to the tasks at which it is most efficient. From the phone's main screen users can flip through several handy widgets, including a calendar, scheduler, and memo pad, with the swipe of a finger. The large touchscreen also means that the phone can provide an adaptable on-screen interface, rather than tying users to a fixed, preset button layout.

The Shortcut Dial on the back of the phone quickly scrolls through six user-selected features by controlling a virtual dial on screen, rather than wasting time digging through menus. This can be done at any time, from any application, not just when the phone is idle. The Shortcut Dial can also be used to scroll through web pages or e-mails, adjust volume and perform other functions for which a wheel is naturally best.

Most of the new touchscreen phones currently available eliminate some formerly universal features like the alpha-numeric keypad. LG consumers said that consumers still wanted this particular feature, not only for its familiarity, but also because it simplifies the process of making phone calls and is excellent for typing text messages. For this reason, LG incorporated a slide-down alpha-numeric keypad into the LG-KF700.

Used together, the LG-KF700's input methods become even more powerful and efficient. When browsing the internet on the wide touchscreen, the shortcut dial zooms in and out on websites. When sending text messages, the alpha-numeric keypad provides all of the letters, while frequently used symbols are readily available on the touchscreen. These symbols change based on users text messaging habits.

One of the LG-KF700's powerful multimedia features is a full featured Web browser that provides full access to Google Search, Blogs, Gmail, Maps and Youtube. Support for HSDPA 3G networks makes web browsing extremely fast and makes other features like video telephony possible. Other features include an MP3 player, MPEG4 video player, 3.0 megapixel camera, Bluetooth connectivity and more. All of these multimedia features are packed into a slim and stylish package with a clean, minimalist look.

The phone will be available in Europe in mid March and will become available in other markets in the following months.

Source: LG Electronics

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