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PRNewswire: Nintendo Wii and Apple iPhone Rank as the Leading Gadgets This Christmas Across Europe Based on Online Search Frequency

LONDON, December 10/PRNewswire-FirstCall/ -- comScore, Inc. (Nasdaq: SCOR), a leader in measuring the digital world, today released the results of a study of the frequency of online search inquiries for the most popular gadgets in the U.K., France and Germany this Christmas. The products studied were twenty different models of gadgets from the game console, mobile phone, and portable music player segments. The study covers the early stages of the Christmas shopping season during the first three weeks of November.

Across the U.K., France and Germany the most popular gadget was the Nintendo Wii, with an average of 4.9 million weekly searches. The second most searched for gadget was the Apple iPod with 3.5 million searches. Rounding out the top five were the Nintendo DS Lite, the Sony Playstation PSP, and the Apple iPhone.

Bob Ivins, comScore EVP of European Markets said, "We know that music players, game consoles, and mobile phones are very popular with consumers this year. The interesting aspect of this study is identifying which products are generating the most consumer searches, which can provide retailers and manufacturers with important insight into the underlying consumer demand for each specific product."

    
    Average Weekly Searches for a Selection of the Most 
    Popular Gadgets This Christmas(i)                   
    Combined Searches from the U.K., France &
    Germany(ii)                                                   
    Source: comScore World Metrix                                        
                                    Average Number of                 
           Product                   Weekly Searches(i)          
    Nintendo Wii                        4,903,013 
    Apple iPod                          3,506,858 
    Nintendo DS Lite                    3,283,749 
    Playstation PSP                     1,928,463 
    Apple iPhone                        1,706,504 

    (i)  For the three week period Oct 29 - November 18
    (ii) Total U.K., French & German Internet Audiences, Age 15+, Home & Work 
         Locations. Excludes traffic from public computers such as Internet 
         cafes or access from mobile phones or PDAs

Nintendo Wii was the most searched for gadget in the U.K., averaging 3.7 weekly million searches during the first three weeks of November. Other game consoles generating great interest were the Nintendo DS Lite, the Microsoft Xbox 360, the Sony Playstation PSP, and the Sony Playstation 3.

The Apple iPod was the third most searched for item in the comScore U.K. list with nearly 1.7 million average weekly searches during the first three weeks of November. The Apple iPod Nano received an average of another 287,000 searches each week.

The most popular mobile phone was the Apple iPhone - leaping onto the list following its November 9 release in the U.K., and generating 707,000 weekly searches. Two other phones, the Nokia N95 and Samsung U600 rounded out the list, albeit with substantially lower numbers of searches.

    
    Average Weekly Searches for a Selection of the 
    Most Popular Gadgets This Christmas(i)               
    U.K.                                                               
    Source: comScore World Metrix                                        
                                    Average Number of                
           Product                   Weekly Searches(ii)             
    Nintendo Wii                        3,758,069                          
    Nintendo DS Lite                    1,921,762                          
    Apple iPod                          1,650,100                          
    Xbox 360                              918,805                          
    Apple iPhone                          706,734                          
    Playstation PSP                       583,394                          
    Apple iPod Nano                       286,825                          
    Playstation 3                         241,703                          
    Nokia N95                             237,924                          
    Samsung U600                          165,032 
                         
    (i)  For the three week period October 29 - November 18
    (ii) Total U.K. Internet Audience, Age 15+, Home & Work Locations. 
         Excludes traffic from public computers such as Internet cafes or 
         access from mobile phones or PDAs

In France, the most searched for gadget online from those selected for the study was the PlayStation PSP, which averaged 781,000 searches per week. It was followed by the Apple iPod with 663,000, and the Nintendo DS Lite with 609,000.

The Apple iPhone averaged 303,000 searches per week during the November shopping period. It was joined by two other handsets, the Nokia N95 and the Samsung U600, which averaged 107,000 and 102,000 searches per week respectively.

    
    Average Weekly Searches for a Selection of the
    Most Popular Gadgets This Christmas(i)                
    France                                                              
    Source: comScore World Metrix                                        
                                    Average Number of 
           Product                   Weekly Searches(ii)           
    Playstation PSP                       780,833                          
    Apple iPod                            663,342                          
    Nintendo DS Lite                      608,705                          
    Nintendo Wii                          556,885                          
    Apple iPhone                          302,743                          
    Xbox 360                              282,905                          
    Nokia N95                             107,451                          
    Samsung U600                          102,023                          
    Apple iPod Nano                        87,236                          
    Playstation 3                          80,700 
                         
    (i)  For the three week period October 29 - November 18
    (ii) Total French. Internet Audience, Age 15+, Home & Work Locations. 
         Excludes traffic from public computers such as Internet cafes or 
         access from mobile phones or PDAs

The Apple iPod was by far the most searched for gadget in Germany in the first three weeks of November, with an average of 1.2 million searches a week. As was the case in the U.K. and France, the Nintendo DS Lite, the company's latest handheld console, was also popular, with 753,000 searches per week.

Following the November 9 release of the Apple iPhone in Germany, online searches made for the handset increased 495 percent from the October level to 697,000 average weekly searches in November. The recently released Nokia N95 phone also proved popular with 341,000 searches per week.

    
    Average Weekly Searches for a Selection of the 
    Most Popular Gadgets This Christmas(i)           
    Germany                                                              
    Source: comScore World Metrix                                        
                                    Average Number of             
           Product                   Weekly Searches(ii)             
    Apple iPod                          1,193,417                          
    Nintendo DS Lite                      753,282                          
    Apple iPhone                          697,027                          
    Nintendo Wii                          588,059                          
    Playstation PSP                       564,237                          
    Nokia N95                             340,606                          
    Apple iPod Touch                      298,681                          
    Apple iPod Nano                       246,232                          
    Xbox 360                              221,635                          
    Playstation 2                         195,970  
                        
    (i)  For the three week period October 29 - November 18
    (ii) Total German Internet Audience, Age 15+, Home & Work Locations. 
         Excludes traffic from public computers such as Internet cafes or 
         access from mobile phones or PDAs

The twenty different models of gadgets from the game console, mobile phone, and portable music player segments that were analysed in the study were: Apple iPhone, Apple iPod, Apple iPod Nano, Apple iPod Touch, Barbie Girls MP3 Player, Creative Zen, HTC Touch Dual, LG Prada, Nintendo DS Lite, Nintendo Wii, Nokia N81, Nokia N95, Playstation 2, Playstation 3, Playstation PSP, Sagem RG512, Samsung U600, Sony Ericsson K810i, Sony Ericsson W880I, Xbox 360.

Source: PRNewswire

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