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Intel To Spend US$300 Million In Centrino Pro Push

Intel will upgrade its Centrino technology to Centrino Pro, with the launch to come with the availability of Microsoft Windows Vista OS, notebook makers said. Similar to the chip giant's marketing investment in Centrino, a total of US$300 million will be injected into Intel's worldwide sales promotion of Centrino Pro, according to the makers.

Recognized as the Santa Rosa platform, Centrino Pro technology will be built around the 64-bit dual-core Merom core, said the makers citing the chip giant's latest product roadmap. In the second quarter of 2007, Intel will launch its new Core 2 Duo (Merom) CPU lineup, which includes the T7300, T7500 and T7700 models, featuring Socket P connector, 800MHz FSB and 4MB L2 cache, as well as the T7100 with 2MB of L2 cache, the makers indicated.

Simultaneously, Intel's GM965/PM965 chipsets and 82566MM Gigabit Network/Wireless WiFi Link 4965AGN network chips, which all support Intel Active Management Technology (Intel AMT) and Intel Virtualization Technology (Intel VT), will be announced to complete the Santa Rosa platform, according to the makers.

The pairing of Intel's Santa Rosa platform and the Microsoft Windows Vista OS will bring the most efficiency to the worldwide notebook market, Taiwan notebook makers commented. Vendors including Acer and Hewlett-Packard (HP) have significantly revamped each of their respective product design roadmaps for 2007, such as ultra-slim and one-spindle notebooks featuring 10.4-, 12.1- and 13.3-inch widescreen displays, the makers indicated. Consequently, consumer notebook orders for 2007 have drawn more attention from first-tier notebook manufacturers, according to the makers.

An annual growth of the worldwide notebook market has been maintained at approximately 25%, the makers stated. In 2007, the market scale will likely top the 100 million mark, up from an estimate of 80-85 million notebooks for this year, the makers forecast.

Source: DigiTimes

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