Nikon Reshapes Film Camera Assortment
As the film camera market shrinks and the popularity of compact digital
cameras increases, demand for products that offer advanced features and extra
value is growing rapidly. Additionally, the demand for high performance
digital SLR cameras is also steadily increasing as customers shift from film
SLRs or upgrade from compact digital cameras.
With film cameras accounting for an ever smaller percentage of Nikon's
total sales volume, the company has decided to concentrate more on the digital camera business.
The measures that Nikon will adopt include discontinuing production of all large format Nikkor lenses and enlarging lenses, as well as several film camera bodies, manual focus Nikkor interchangeable lenses and related accessories. Sales of these products will cease as supplies are depleted.
Importantly, Nikon's film camera business will continue with flagship
models F6 and FM10. Additionally, Nikon will continue to produce the manual focus 85mm f/2.8D PC Micro-Nikkor.
Nikon will offer continued post-sale service for products whose production has ceased for a period of 10 years from Nikon's last date of sale.
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