Intel Unveils New Brand Identity

Well, this may be published here a bit later than on other websites, but it's rather important, so it must be mentioned anyway. Intel formally unveiled a new brand identity that represents a significant milestone in its history. The key innovations include the microprocessor, chipset and software that together enhance system performance and improve the overall user experience, the press release underlines.

The company reorganized itself around the platform model last year, and is now focused on four key market segment opportunities: mobile, digital home, enterprise and health. The company has also announced that it will deliver a new platform for the digital home – Intel Viiv technology – in early 2006. The new branding system includes new logos for Intel Viiv technology and Intel Centrino mobile technology, and re-designed logos for individual processors, chipsets, motherboards and other Intel technologies. Each product logo also incorporates the new Intel logo.

The new brand identity involves changes to the Intel Inside logo that was created in 1991, and the original Intel "dropped-e" logo, which was created by Silicon Valley pioneers Robert Noyce and Gordon Moore 37 years ago as they were forming their new "integrated electronics" company. Intel's new logo combines the essence of both of these powerful symbols and includes a new tagline: "Intel. Leap ahead." According to the press release, this tagline is Intel's unique brand promise and is designed to communicate what drives Intel as a company, and what Intel makes possible.

You can see more re-branded logos here

Source: Intel

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