Texas Instruments Announces DaVinci Semiconductor Technology For Next-Generation Digital Video

Yesterday Rich Templeton, president and CEO of Texas Instruments Incorporated introduced DaVinci, the new semiconductor technology for next generations of digital video products. DaVinci technology is a DSP-based solution tailored for digital video applications that provides video equipment manufacturers with integrated processors, software and tools to simplify the design process and accelerate innovation.

DaVinci will allow digital video designers to choose a signal processor tailored for their needs and then select from a menu of production ready software, reducing time to market and increasing innovation by an order of magnitude.

For consumers, these advancements will result in new generations of digital video products. For example, consumers will no longer have to correct color and lighting problems on a digital photo using their PC; those corrections will be done automatically by the camera. Instead of multiple systems, one TV set-top box will allow consumers to play and/or record, as well as video conference with friends simultaneously. Taking this technology one step further, consumers with a video security system will be able to identify a visitor at the front door, unlock it and open it via their TV remote.

TI expects to announce DaVinci-based processor samples, software and development tools by year-end 2005. DaVinci-enabled solutions are in the pipeline for products such as digital cameras, automotive infotainment products, portable media players, set-top boxes and video security systems.

Source: TI

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