NVIDIA: 35% of K7-platform OEM market, aiming to clone market
According to Drew Henry, NVIDIA senior director of platform product management, who has visited Taiwan recently to promote the company’s new nForce2 chipsets, after about two years of effort the company owns 35% of the OEM market for the AMD K7 platform.
Considering the size of the desktop PC market, NVIDIA started the core logic chipset business from the desktop line and has seen results in the past few quarters. However, the company’s customers mostly concentrate on major OEM vendors like Sony and Compaq Computer, as nForce chipsets are still regarded as expensive in the clone market.
NVIDIA plans to strengthen its position in the clone sector by improving products´ price/performance. The nForce2 chipsets will support DDR, Dynamic Adaptive Speculative Pre-processor (DASP) technology and 333MHz FSB, and will not cost higher than comparable products from competitors.
In addition to the desktop clone market NVIDIA has also decided to introduce core logic chipsets into the notebook market in 2003.
Source: The DigiTimes
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