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Matsushita´s plans on market share increase

According to seveal sources, Matsushita Electric Industrial Co Ltd, is aimed to double its share of the flat-panel television market by the 2005/06 business year. The maker had a 16 percent global market share in 2002/03, but wants to capture 30 percent within three years.The company aims to boost its share of the liquid crystal display (LCD) TV market to 25 percent from 11 percent over the next three years and that of the plasma display panel (PDP) TV market to 30 percent from 22 percent.

The latest sales targets were given when the electronics giant unveiled 13 new flat-panel TVs in its newly named "Viera" series, to be launched in the domestic market this autumn. The products range from 14-inch to 50-inch diagonal screen sizes and include three PDP TVs and 10 LCDs. The company plans to increase annual production capacity for flat-panel TVs and to raise its global sales of televisions overall to 700 billion yen ($5.93 billion) in 2005/06 from 530 billion yen in 2002/03.

Matsushita, which ranks second to Sony Corp in the consumer electronics sector, said it wants flat-panel TVs to account for more than 60 percent of its television sets in 2005/06, compared with below 20 percent in 2002/03.


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